{"id":142876,"date":"2020-06-24T20:58:04","date_gmt":"2020-06-24T18:58:04","guid":{"rendered":"https:\/\/www.cined.com\/?p=142876"},"modified":"2020-06-25T20:18:13","modified_gmt":"2020-06-25T18:18:13","slug":"olympus-has-fallen-gets-out-of-camera-business","status":"publish","type":"post","link":"https:\/\/staging.cined.dev\/es\/olympus-has-fallen-gets-out-of-camera-business\/","title":{"rendered":"La ca\u00edda de Olympus: Se retira del negocio de las c\u00e1maras"},"content":{"rendered":"

Yasuo Takeuchi, el director de Olympus,\u00a0anunci\u00f3<\/a> hoy que la compa\u00f1\u00eda vender\u00e1 su empresa de im\u00e1genes despu\u00e9s de registrar p\u00e9rdidas operativas durante tres a\u00f1os fiscales consecutivos. Japan Industrial Partners (JIP), el nuevo propietario de las marcas OM-D y ZUIKO, quiere reestructurar y mantener esta compa\u00f1\u00eda. El acuerdo probablemente se cerrar\u00e1 a finales de este a\u00f1o.<\/strong><\/p>\n

\"\"<\/a>

Olympus vende el negocio de la imagen. Fuente: Unsplash.com\/Olympus<\/p><\/div>\n

Olympus<\/a> ha estado en este negocio durante mucho tiempo, 84 a\u00f1os para ser exactos. La compa\u00f1\u00eda comenz\u00f3 en 1936 con la fabricaci\u00f3n y la venta de una c\u00e1mara que conten\u00eda un lente fotogr\u00e1fico ZUIKO. Respecto a su historia m\u00e1s reciente, Olympus ha estado a la vanguardia del mercado de c\u00e1maras mirrorless, y junto con Panasonic, comenzaron y mantuvieron el ecosistema Micro Cuatro Tercios.<\/p>\n

Aunque para la mayor\u00eda de los cineastas las c\u00e1maras de Olympus probablemente nunca hayan sido la opci\u00f3n n\u00famero uno, la marca OM-D se ha vuelto realmente popular entre los fot\u00f3grafos. El\u00a0\u00faltimo anuncio de Olympus<\/a> fue el lanzamiento de la OM-D E-M1 Mark III en febrero de 2020. Los lentes Micro Cuatro Tercios m.ZUIKO de Olympus en algunos aspectos son a\u00fan m\u00e1s adecuados para la filmaci\u00f3n de pel\u00edculas que los lentes Panasonic M4\/3, es por ello que muchos cineastas los utilizan con los cuerpos de c\u00e1mara LUMIX.<\/p>\n

\"\"<\/a>

Anuncio de la OM-D E-M1 Mark IIIde Olympus. Fuente: Olympus<\/p><\/div>\n

Olympus vende su compa\u00f1\u00eda de im\u00e1genes<\/h2>\n

La verdad es que\u00a0Olympus<\/a> es una gran empresa y han estado obteniendo la mayor parte de sus ganancias de otros \u00e1mbitos, vendiendo sistemas m\u00e9dicos, cient\u00edficos e industriales. De hecho, durante los \u00faltimos tres a\u00f1os la compa\u00f1\u00eda ha estado subsidiando su compa\u00f1\u00eda de im\u00e1genes. Tal como indic\u00f3 Olympus en la\u00a0Firma del Memor\u00e1ndum de Acuerdo para la Desinversi\u00f3n de la compa\u00f1\u00eda de im\u00e1genes<\/a>:<\/p>\n

Olympus ha implementado medidas para hacerle frente a la extremadamente complicada situaci\u00f3n del mercado de las c\u00e1maras digitales, causada entre otros factores, por el r\u00e1pido retroceso del negocio como consecuencia de la evoluci\u00f3n de los smartphones; Olympus ha mejorado la estructura de costos al reestructurar las bases de fabricaci\u00f3n y al enfocarse en lentes intercambiables de alto valor agregado con el objetivo de rectificar la estructura de ingresos para aquellos que pueden continuar generando ganancias incluso cuando las ventas disminuyen. A pesar de todos estos esfuerzos, Olympus registr\u00f3 p\u00e9rdidas operativas durante 3 a\u00f1os fiscales consecutivos hasta el t\u00e9rmino que finaliz\u00f3 en marzo de 2020.<\/p><\/blockquote>\n

Por lo tanto, la compa\u00f1\u00eda vender\u00e1 su compa\u00f1\u00eda de im\u00e1genes, incluyendo las marcas OM-D y Zuiko, y solo se centrar\u00e1 en sus otros campos comerciales.<\/p>\n

El nuevo propietario es JIP, Japan Industrial Partners, la misma empresa que compr\u00f3 PC VAIO de Sony en 2014. El objetivo es que JIP reestructure este negocio volvi\u00e9ndolo m\u00e1s compacto, eficiente y \u00e1gil, y que contin\u00faen vigentes tanto la marca OM-D como ZUIKO.<\/p>\n

NewCo (la nueva compa\u00f1\u00eda propiedad de JIP – nota del editor) ser\u00e1 exitosa y continuar\u00e1 los procesos de investigaci\u00f3n y desarrollo as\u00ed como mantendr\u00e1 las funciones de fabricaci\u00f3n a nivel mundial, las cuales se modificaron en virtud de las reformas de estructuraci\u00f3n contempladas para continuar ofreciendo productos de alta calidad y de confianza; tambi\u00e9n continuar\u00e1 brind\u00e1ndole soporte a los productos de soluci\u00f3n de im\u00e1genes que ha distribuido Olympus.<\/p><\/blockquote>\n

Parece que los clientes actuales de Olympus no tienen que preocuparse por el soporte de sus productos, sin embargo, a\u00fan est\u00e1 por verse c\u00f3mo ser\u00e1 el futuro de las c\u00e1maras OM-D y los lentes ZUIKO.<\/p>\n

Est\u00e1 claro que los smartphones est\u00e1n acaparando cada vez m\u00e1s del mercado de las c\u00e1maras y me temo que en el futuro otras compa\u00f1\u00edas pueden llegar a tener serios problemas financieros. La econom\u00eda mundial que se encuentra lenta y afectada por la “recesi\u00f3n de Coronavirus” podr\u00eda acelerar a\u00fan m\u00e1s este proceso.<\/p>\n

\u00bfUsas c\u00e1maras Olympus o lentes ZUIKO? \u00bfC\u00f3mo crees que ser\u00e1 el futuro de las marcas OM-D y ZUIKO? Cu\u00e9ntanos en los comentarios debajo del art\u00edculo.<\/strong><\/p>\n

Enlaces: Olympus<\/a>, TheVerge<\/a>, Engadget<\/a><\/p>\n<142876-main-buylinks\/>","protected":false,"clean_render":"

Yasuo Takeuchi, el director de Olympus,\u00a0anunci\u00f3<\/a> hoy que la compa\u00f1\u00eda vender\u00e1 su empresa de im\u00e1genes despu\u00e9s de registrar p\u00e9rdidas operativas durante tres a\u00f1os fiscales consecutivos. Japan Industrial Partners (JIP), el nuevo propietario de las marcas OM-D y ZUIKO, quiere reestructurar y mantener esta compa\u00f1\u00eda. El acuerdo probablemente se cerrar\u00e1 a finales de este a\u00f1o.<\/strong><\/p>\n

\"\"<\/a>

Olympus vende el negocio de la imagen. Fuente: Unsplash.com\/Olympus<\/p><\/div>\n

Olympus<\/a> ha estado en este negocio durante mucho tiempo, 84 a\u00f1os para ser exactos. La compa\u00f1\u00eda comenz\u00f3 en 1936 con la fabricaci\u00f3n y la venta de una c\u00e1mara que conten\u00eda un lente fotogr\u00e1fico ZUIKO. Respecto a su historia m\u00e1s reciente, Olympus ha estado a la vanguardia del mercado de c\u00e1maras mirrorless, y junto con Panasonic, comenzaron y mantuvieron el ecosistema Micro Cuatro Tercios.<\/p>\n

Aunque para la mayor\u00eda de los cineastas las c\u00e1maras de Olympus probablemente nunca hayan sido la opci\u00f3n n\u00famero uno, la marca OM-D se ha vuelto realmente popular entre los fot\u00f3grafos. El\u00a0\u00faltimo anuncio de Olympus<\/a> fue el lanzamiento de la OM-D E-M1 Mark III en febrero de 2020. Los lentes Micro Cuatro Tercios m.ZUIKO de Olympus en algunos aspectos son a\u00fan m\u00e1s adecuados para la filmaci\u00f3n de pel\u00edculas que los lentes Panasonic M4\/3, es por ello que muchos cineastas los utilizan con los cuerpos de c\u00e1mara LUMIX.<\/p>\n

\"\"<\/a>

Anuncio de la OM-D E-M1 Mark IIIde Olympus. Fuente: Olympus<\/p><\/div>\n

Olympus vende su compa\u00f1\u00eda de im\u00e1genes<\/h2>\n

La verdad es que\u00a0Olympus<\/a> es una gran empresa y han estado obteniendo la mayor parte de sus ganancias de otros \u00e1mbitos, vendiendo sistemas m\u00e9dicos, cient\u00edficos e industriales. De hecho, durante los \u00faltimos tres a\u00f1os la compa\u00f1\u00eda ha estado subsidiando su compa\u00f1\u00eda de im\u00e1genes. Tal como indic\u00f3 Olympus en la\u00a0Firma del Memor\u00e1ndum de Acuerdo para la Desinversi\u00f3n de la compa\u00f1\u00eda de im\u00e1genes<\/a>:<\/p>\n

Olympus ha implementado medidas para hacerle frente a la extremadamente complicada situaci\u00f3n del mercado de las c\u00e1maras digitales, causada entre otros factores, por el r\u00e1pido retroceso del negocio como consecuencia de la evoluci\u00f3n de los smartphones; Olympus ha mejorado la estructura de costos al reestructurar las bases de fabricaci\u00f3n y al enfocarse en lentes intercambiables de alto valor agregado con el objetivo de rectificar la estructura de ingresos para aquellos que pueden continuar generando ganancias incluso cuando las ventas disminuyen. A pesar de todos estos esfuerzos, Olympus registr\u00f3 p\u00e9rdidas operativas durante 3 a\u00f1os fiscales consecutivos hasta el t\u00e9rmino que finaliz\u00f3 en marzo de 2020.<\/p><\/blockquote>\n

Por lo tanto, la compa\u00f1\u00eda vender\u00e1 su compa\u00f1\u00eda de im\u00e1genes, incluyendo las marcas OM-D y Zuiko, y solo se centrar\u00e1 en sus otros campos comerciales.<\/p>\n

El nuevo propietario es JIP, Japan Industrial Partners, la misma empresa que compr\u00f3 PC VAIO de Sony en 2014. El objetivo es que JIP reestructure este negocio volvi\u00e9ndolo m\u00e1s compacto, eficiente y \u00e1gil, y que contin\u00faen vigentes tanto la marca OM-D como ZUIKO.<\/p>\n

NewCo (la nueva compa\u00f1\u00eda propiedad de JIP – nota del editor) ser\u00e1 exitosa y continuar\u00e1 los procesos de investigaci\u00f3n y desarrollo as\u00ed como mantendr\u00e1 las funciones de fabricaci\u00f3n a nivel mundial, las cuales se modificaron en virtud de las reformas de estructuraci\u00f3n contempladas para continuar ofreciendo productos de alta calidad y de confianza; tambi\u00e9n continuar\u00e1 brind\u00e1ndole soporte a los productos de soluci\u00f3n de im\u00e1genes que ha distribuido Olympus.<\/p><\/blockquote>\n

Parece que los clientes actuales de Olympus no tienen que preocuparse por el soporte de sus productos, sin embargo, a\u00fan est\u00e1 por verse c\u00f3mo ser\u00e1 el futuro de las c\u00e1maras OM-D y los lentes ZUIKO.<\/p>\n

Est\u00e1 claro que los smartphones est\u00e1n acaparando cada vez m\u00e1s del mercado de las c\u00e1maras y me temo que en el futuro otras compa\u00f1\u00edas pueden llegar a tener serios problemas financieros. La econom\u00eda mundial que se encuentra lenta y afectada por la “recesi\u00f3n de Coronavirus” podr\u00eda acelerar a\u00fan m\u00e1s este proceso.<\/p>\n

\u00bfUsas c\u00e1maras Olympus o lentes ZUIKO? \u00bfC\u00f3mo crees que ser\u00e1 el futuro de las marcas OM-D y ZUIKO? Cu\u00e9ntanos en los comentarios debajo del art\u00edculo.<\/strong><\/p>\n

Enlaces: Olympus<\/a>, TheVerge<\/a>, Engadget<\/a><\/p>\n<142876-main-buylinks\/>"},"excerpt":{"rendered":"

Yasuo Takeuchi, el director de Olympus,\u00a0anunci\u00f3 hoy que la compa\u00f1\u00eda vender\u00e1 su empresa de im\u00e1genes despu\u00e9s de registrar p\u00e9rdidas operativas durante tres a\u00f1os fiscales consecutivos. Japan Industrial Partners (JIP), el nuevo propietario de las marcas OM-D y ZUIKO, quiere reestructurar y mantener esta compa\u00f1\u00eda. El acuerdo probablemente se cerrar\u00e1 a finales de este a\u00f1o. Olympus ha estado en este negocio durante mucho tiempo, 84 a\u00f1os para ser exactos. La compa\u00f1\u00eda comenz\u00f3 en 1936 con la fabricaci\u00f3n y la venta de una c\u00e1mara que conten\u00eda un lente fotogr\u00e1fico ZUIKO. Respecto a su historia m\u00e1s reciente, Olympus ha estado a la vanguardia del mercado de c\u00e1maras mirrorless, y junto con Panasonic, comenzaron […]<\/p>\n","protected":false},"author":12862,"featured_media":142850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[{"id":42290,"name":"Noticias","link":"https:\/\/staging.cined.dev\/es\/noticias\/","slug":"noticias"},{"id":42293,"name":"C\u00e1maras","link":"https:\/\/staging.cined.dev\/es\/noticias\/camaras\/","slug":"camaras"}],"tags":[41524,41525,41526,41527,27775,29352,37942],"tag_label":[],"brand":[],"class_list":["post-142876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-camaras","tag-out-of-business-es","tag-zuiko-es","tag-negocio","tag-se-retira-del-negocio","tag-business-es","tag-olympus-es","tag-om-d-es"],"yoast_head":"\nLa ca\u00edda de 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