{"id":209893,"date":"2021-10-28T11:06:37","date_gmt":"2021-10-28T09:06:37","guid":{"rendered":"https:\/\/www.cined.com\/the-brand-olympus-has-fallen-welcome-om-system\/"},"modified":"2021-10-28T16:57:24","modified_gmt":"2021-10-28T14:57:24","slug":"the-brand-olympus-has-fallen-welcome-om-system","status":"publish","type":"post","link":"https:\/\/staging.cined.dev\/es\/the-brand-olympus-has-fallen-welcome-om-system\/","title":{"rendered":"La marca &#8220;Olympus&#8221; ha ca\u00eddo &#8211; Bienvenida, OM System"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><strong>La saga de Olympus contin\u00faa, o termina de alguna manera, ya que Japan Industrial Partners (JIP), la compa\u00f1\u00eda <a href=\"https:\/\/www.cined.com\/es\/olympus-has-fallen-gets-out-of-camera-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">que compr\u00f3 Olympus el a\u00f1o pasado<\/a>, acaba de anunciar que todos los pr\u00f3ximos productos se lanzar\u00e1n bajo la nueva marca \u201cOM System\u201d. Despu\u00e9s de m\u00e1s de un siglo, la marca Olympus ha desaparecido oficialmente.<\/strong><\/p>\n\n\n\n<p>En junio de 2020, Olympus anunci\u00f3 que decidi\u00f3 vender su negocio de im\u00e1genes, incluyendo las marcas Olympus y ZUIKO. <a href=\"https:\/\/www.cined.com\/es\/olympus-has-completed-the-sale-of-its-imaging-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Desde enero de 2021<\/a>, el nuevo propietario del negocio de im\u00e1genes de Olympus ha sido JIP &#8211; Japan Industrial Partners.<\/p>\n\n\n\n<p>JIP ha estado relativamente silencioso desde la adquisici\u00f3n de Olympus, ya que solo lanzaron <a href=\"https:\/\/www.cined.com\/es\/olympus-m-zuiko-digital-ed-8%e2%80%9125mm-f4-0-pro-lens-for-m4-3-cameras\/\" target=\"_blank\" rel=\"noreferrer noopener\">un lente zoom Olympus M.ZUIKO para c\u00e1maras Micro Cuatro Tercios<\/a> en un a\u00f1o.<\/p>\n\n\n<!-- wp:embed\/video -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"New Brand Announcement\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/EqIsKqf03F4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"La marca \\\"Olympus\\\" ha ca\\u00eddo - Bienvenida, OM System\",\"description\":\"La marca \\\"Olympus\\\" ha ca\\u00eddo - Bienvenida, OM System\",\"contentUrl\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=EqIsKqf03F4\",\"thumbnailUrl\":\"https:\\\/\\\/img.youtube.com\\\/vi\\\/EqIsKqf03F4\\\/mqdefault.jpg\",\"uploadDate\":\"2021-10-28T11:06:37+02:00\"}<\/script><!-- \/wp:embed\/video -->\n\n\n<h2 class=\"wp-block-heading\">Olympus se convierte en OM System<\/h2>\n\n\n\n<p>En el video de arriba, Shigemi Sugimoto-san, presidente y director ejecutivo de Olympus, anunci\u00f3 que est\u00e1n escribiendo un nuevo cap\u00edtulo en la historia de la marca que comenz\u00f3 en 1919. Ahora, los productos Olympus que incluyen c\u00e1maras, lentes, binoculares, productos de audio y mucho m\u00e1s, llevar\u00e1n el nombre OM System.<\/p>\n\n\n\n<p>Creo que es un movimiento muy audaz, ya que cambiar el nombre de una marca generalmente requiere mucho tiempo y esfuerzo porque a los clientes les cuesta &#8220;olvidar&#8221; el nombre, especialmente uno que est\u00e1 tan establecido como Olympus. JIP trat\u00f3 de tranquilizar a sus clientes a trav\u00e9s de su declaraci\u00f3n oficial:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>OM SYSTEM expresa nuestra determinaci\u00f3n de continuar brindando experiencias incomparables a nuestros clientes a trav\u00e9s de nuestra misi\u00f3n de desafiar las convenciones y una filosof\u00eda de desarrollo continuo de productos, a la que nos hemos adherido desde el establecimiento de OM Digital Solutions. A trav\u00e9s de nuestros productos y servicios, esperamos crear experiencias emocionantes que brinden alegr\u00eda e inspiraci\u00f3n. En el futuro, nos esforzaremos por ser la marca que los clientes atesorar\u00e1n durante mucho tiempo, dedic\u00e1ndonos a la creaci\u00f3n de productos que demuestran un compromiso y satisfacen la vida de las personas.<\/em><\/p><p><em>En cumplimiento con el est\u00e1ndar del sistema Micro Cuatro Tercios, la c\u00e1mara de lentes intercambiables que estamos desarrollando combinar\u00e1 nuestras capacidades de fabricaci\u00f3n l\u00edderes en la industria y tecnolog\u00edas de vanguardia para mejorar significativamente el rendimiento y brindar una experiencia fotogr\u00e1fica inigualable. Aprovecharemos el est\u00e1ndar Micro Cuatro Tercios para producir sistemas m\u00e1s compactos y livianos, fortaleciendo las funciones de soporte fotogr\u00e1fico que ampl\u00edan el campo de la fotograf\u00eda y acelerando la mejora de la calidad de la imagen y la expresi\u00f3n fotogr\u00e1fica mediante el uso de tecnolog\u00eda fotogr\u00e1fica computacional. Queremos que OM SYSTEM sea la compa\u00f1\u00eda en las aventuras de todas y cada una de las personas. Esperamos que utilices nuestro sistema Micro Cuatro Tercios para llevar la fotograf\u00eda al siguiente nivel.<\/em><\/p><cite>OM System<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.cined.com\/content\/uploads\/2021\/10\/OMSystem_01-640x360.jpg\" alt=\"\" class=\"wp-image-209816\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01-640x360.jpg 640w, https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01-1536x864.jpg 1536w, https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01-1600x900.jpg 1600w, https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01.jpg 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption>Cr\u00e9dito de imagen: OM System<\/figcaption><\/figure>\n\n\n\n<p>Como podr\u00e1s ver, la compa\u00f1\u00eda planea seguir lanzando lentes y c\u00e1maras Micro Cuatro Tercios. El video del anuncio muestra lo que parece ser la pr\u00f3xima c\u00e1mara, pero pr\u00e1cticamente no hay m\u00e1s informaci\u00f3n a su alrededor.<\/p>\n\n\n\n<p>Realmente espero que OM System lance pronto una nueva c\u00e1mara impresionante\/revolucionaria si quieren permanecer en carrera y afirmar su presencia en el mercado.<\/p>\n\n\n\n<p>Para obtener m\u00e1s informaci\u00f3n, visita el <a href=\"https:\/\/omsystem.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">sitio web de OM System aqu\u00ed<\/a>.<\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 opinas del anuncio de cambio de nombre? \u00bfCrees que OM System tiene lo necesario para prosperar en el competitivo mercado de las c\u00e1maras? \u00a1No dudes en contarnos en los comentarios a continuaci\u00f3n!<\/strong><\/p>\n<209893-main-buylinks\/>","protected":false,"clean_render":"<p class=\"has-drop-cap\"><strong>La saga de Olympus contin\u00faa, o termina de alguna manera, ya que Japan Industrial Partners (JIP), la compa\u00f1\u00eda <a href=\"https:\/\/www.cined.com\/es\/olympus-has-fallen-gets-out-of-camera-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">que compr\u00f3 Olympus el a\u00f1o pasado<\/a>, acaba de anunciar que todos los pr\u00f3ximos productos se lanzar\u00e1n bajo la nueva marca \u201cOM System\u201d. Despu\u00e9s de m\u00e1s de un siglo, la marca Olympus ha desaparecido oficialmente.<\/strong><\/p>\n\n\n\n<p>En junio de 2020, Olympus anunci\u00f3 que decidi\u00f3 vender su negocio de im\u00e1genes, incluyendo las marcas Olympus y ZUIKO. <a href=\"https:\/\/www.cined.com\/es\/olympus-has-completed-the-sale-of-its-imaging-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Desde enero de 2021<\/a>, el nuevo propietario del negocio de im\u00e1genes de Olympus ha sido JIP &#8211; Japan Industrial Partners.<\/p>\n\n\n\n<p>JIP ha estado relativamente silencioso desde la adquisici\u00f3n de Olympus, ya que solo lanzaron <a href=\"https:\/\/www.cined.com\/es\/olympus-m-zuiko-digital-ed-8%e2%80%9125mm-f4-0-pro-lens-for-m4-3-cameras\/\" target=\"_blank\" rel=\"noreferrer noopener\">un lente zoom Olympus M.ZUIKO para c\u00e1maras Micro Cuatro Tercios<\/a> en un a\u00f1o.<\/p>\n\n\n<!-- wp:embed\/video -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"New Brand Announcement\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/EqIsKqf03F4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"La marca \\\"Olympus\\\" ha ca\\u00eddo - Bienvenida, OM System\",\"description\":\"La marca \\\"Olympus\\\" ha ca\\u00eddo - Bienvenida, OM System\",\"contentUrl\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=EqIsKqf03F4\",\"thumbnailUrl\":\"https:\\\/\\\/img.youtube.com\\\/vi\\\/EqIsKqf03F4\\\/mqdefault.jpg\",\"uploadDate\":\"2021-10-28T11:06:37+02:00\"}<\/script><!-- \/wp:embed\/video -->\n\n\n<h2 class=\"wp-block-heading\">Olympus se convierte en OM System<\/h2>\n\n\n\n<p>En el video de arriba, Shigemi Sugimoto-san, presidente y director ejecutivo de Olympus, anunci\u00f3 que est\u00e1n escribiendo un nuevo cap\u00edtulo en la historia de la marca que comenz\u00f3 en 1919. Ahora, los productos Olympus que incluyen c\u00e1maras, lentes, binoculares, productos de audio y mucho m\u00e1s, llevar\u00e1n el nombre OM System.<\/p>\n\n\n\n<p>Creo que es un movimiento muy audaz, ya que cambiar el nombre de una marca generalmente requiere mucho tiempo y esfuerzo porque a los clientes les cuesta &#8220;olvidar&#8221; el nombre, especialmente uno que est\u00e1 tan establecido como Olympus. JIP trat\u00f3 de tranquilizar a sus clientes a trav\u00e9s de su declaraci\u00f3n oficial:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>OM SYSTEM expresa nuestra determinaci\u00f3n de continuar brindando experiencias incomparables a nuestros clientes a trav\u00e9s de nuestra misi\u00f3n de desafiar las convenciones y una filosof\u00eda de desarrollo continuo de productos, a la que nos hemos adherido desde el establecimiento de OM Digital Solutions. A trav\u00e9s de nuestros productos y servicios, esperamos crear experiencias emocionantes que brinden alegr\u00eda e inspiraci\u00f3n. En el futuro, nos esforzaremos por ser la marca que los clientes atesorar\u00e1n durante mucho tiempo, dedic\u00e1ndonos a la creaci\u00f3n de productos que demuestran un compromiso y satisfacen la vida de las personas.<\/em><\/p><p><em>En cumplimiento con el est\u00e1ndar del sistema Micro Cuatro Tercios, la c\u00e1mara de lentes intercambiables que estamos desarrollando combinar\u00e1 nuestras capacidades de fabricaci\u00f3n l\u00edderes en la industria y tecnolog\u00edas de vanguardia para mejorar significativamente el rendimiento y brindar una experiencia fotogr\u00e1fica inigualable. Aprovecharemos el est\u00e1ndar Micro Cuatro Tercios para producir sistemas m\u00e1s compactos y livianos, fortaleciendo las funciones de soporte fotogr\u00e1fico que ampl\u00edan el campo de la fotograf\u00eda y acelerando la mejora de la calidad de la imagen y la expresi\u00f3n fotogr\u00e1fica mediante el uso de tecnolog\u00eda fotogr\u00e1fica computacional. Queremos que OM SYSTEM sea la compa\u00f1\u00eda en las aventuras de todas y cada una de las personas. Esperamos que utilices nuestro sistema Micro Cuatro Tercios para llevar la fotograf\u00eda al siguiente nivel.<\/em><\/p><cite>OM System<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.cined.com\/content\/uploads\/2021\/10\/OMSystem_01-640x360.jpg\" alt=\"\" class=\"wp-image-209816\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01-640x360.jpg 640w, https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01-1536x864.jpg 1536w, https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01-1600x900.jpg 1600w, https:\/\/staging.cined.dev\/content\/uploads\/2021\/10\/OMSystem_01.jpg 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption>Cr\u00e9dito de imagen: OM System<\/figcaption><\/figure>\n\n\n\n<p>Como podr\u00e1s ver, la compa\u00f1\u00eda planea seguir lanzando lentes y c\u00e1maras Micro Cuatro Tercios. El video del anuncio muestra lo que parece ser la pr\u00f3xima c\u00e1mara, pero pr\u00e1cticamente no hay m\u00e1s informaci\u00f3n a su alrededor.<\/p>\n\n\n\n<p>Realmente espero que OM System lance pronto una nueva c\u00e1mara impresionante\/revolucionaria si quieren permanecer en carrera y afirmar su presencia en el mercado.<\/p>\n\n\n\n<p>Para obtener m\u00e1s informaci\u00f3n, visita el <a href=\"https:\/\/omsystem.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">sitio web de OM System aqu\u00ed<\/a>.<\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 opinas del anuncio de cambio de nombre? \u00bfCrees que OM System tiene lo necesario para prosperar en el competitivo mercado de las c\u00e1maras? \u00a1No dudes en contarnos en los comentarios a continuaci\u00f3n!<\/strong><\/p>\n<209893-main-buylinks\/>"},"excerpt":{"rendered":"<p>La saga de Olympus contin\u00faa, o termina de alguna manera, ya que Japan Industrial Partners (JIP), la compa\u00f1\u00eda que compr\u00f3 Olympus el a\u00f1o pasado, acaba de anunciar que todos los pr\u00f3ximos productos se lanzar\u00e1n bajo la nueva marca \u201cOM System\u201d. Despu\u00e9s de m\u00e1s de un siglo, la marca Olympus ha desaparecido oficialmente. En junio de 2020, Olympus anunci\u00f3 que decidi\u00f3 vender su negocio de im\u00e1genes, incluyendo las marcas Olympus y ZUIKO. Desde enero de 2021, el nuevo propietario del negocio de im\u00e1genes de Olympus ha sido JIP &#8211; Japan Industrial Partners. JIP ha estado relativamente silencioso desde la adquisici\u00f3n de Olympus, ya que solo lanzaron un lente zoom Olympus M.ZUIKO [&hellip;]<\/p>\n","protected":false},"author":15720,"featured_media":209815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[{"id":42280,"name":"Industria","link":"https:\/\/staging.cined.dev\/es\/noticias\/industria\/","slug":"industria"}],"tags":[62092,29352,62086,62087,62088,62089,62091],"tag_label":[55626],"brand":[52429,62090],"class_list":["post-209893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industria","tag-cambio-de-nombre","tag-olympus-es","tag-jip-es","tag-japan-industrial-partners-es","tag-om-system-es","tag-new-brand-es","tag-nueva-marca","tag_label-industry-news-es","brand-olympus-es","brand-om-system-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 (Yoast SEO v25.3) - 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