{"id":235881,"date":"2022-04-28T15:08:00","date_gmt":"2022-04-28T13:08:00","guid":{"rendered":"https:\/\/www.cined.com\/sony-fe-24-70mm-f-2-8-gm-ii-released-the-worlds-lightest-standard-zoom-lens\/"},"modified":"2022-05-04T16:09:23","modified_gmt":"2022-05-04T14:09:23","slug":"sony-fe-24-70mm-f-2-8-gm-ii-released-the-worlds-lightest-standard-zoom-lens","status":"publish","type":"post","link":"https:\/\/staging.cined.dev\/jp\/sony-fe-24-70mm-f-2-8-gm-ii-released-the-worlds-lightest-standard-zoom-lens\/","title":{"rendered":"\u30bd\u30cb\u30fc\u304cFE 24-70mm F2.8 GM II\u3092\u767a\u58f2"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><strong>Sony has finally introduced the second version of their standard zoom lens, the long-awaited Sony FE 24-70mm f\/2.8 GM II. According to Sony, it\u2019s the world\u2019s lightest and most compact lens in its category. This upgraded model comes with optical improvements, better AF, upgraded usability, and a few new video-centric features. The lens is priced at $2,299.99.<\/strong><\/p>\n\n<p>First introduced in 2016, the original Sony G Master standard zoom lens is now retiring in favor of the newborn (and long-awaited) FE 24-70mm f\/2.8 GM II. The company claims it\u2019s the lightest zoom lens in its class and honestly, that\u2019s not hard to believe upon reading the specs.<\/p>\n\n<p>This new model brings several optical, focusing, and handling improvements for both stills and video shooting, and it will probably end up in many filmmakers\u2019 lens kit. Let\u2019s take a closer look.<\/p>\n<!-- wp:embed\/video -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Introducing FE 24-70mm F2.8 GM II | Sony | Lens\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/1Viel8MAl-M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"\\u30bd\\u30cb\\u30fc\\u304cFE 24-70mm F2.8 GM II\\u3092\\u767a\\u58f2\",\"description\":\"\\u30bd\\u30cb\\u30fc\\u304cFE 24-70mm F2.8 GM II\\u3092\\u767a\\u58f2\",\"contentUrl\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=1Viel8MAl-M\",\"thumbnailUrl\":\"https:\\\/\\\/img.youtube.com\\\/vi\\\/1Viel8MAl-M\\\/mqdefault.jpg\",\"uploadDate\":\"2022-04-28T15:08:00+02:00\"}<\/script><!-- \/wp:embed\/video -->\n<h2 class=\"wp-block-heading\" id=\"sony-fe-24-70mm-f-2-8-gm-ii-overview\">Sony FE 24-70mm f\/2.8 GM II: overview<\/h2>\n\n<p>This new full-frame zoom for Sony E mount cameras (product code: SEL-2470GM2) is here to break all records. This classic, versatile lens features a constant aperture of f\/2.8 across the whole zoom range. This low value makes it a good ally for achieving shallow depth of field shots even in low light scenarios.<\/p>\n\n<p>The re-designed AF system features four XD (extreme dynamic) Linear Motors and a floating focusing mechanism that should provide faster, quieter, and more responsive autofocus performances with better tracking of subjects, both in stills and video modes. It will be a great match for shooting sharp 4K content at 120p on Alpha cameras!<\/p>\n\n<p>A newsworthy feature for filmmakers is the addition of a de-clicked aperture ring, which is accompanied by an iris lock switch. This allows users to perform smooth iris pulls, for example when the camera moves from an outdoor to an indoor environment. Moreover, the lens can accept 82mm filters via its front thread.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.cined.com\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-A1-640x427.jpeg\" alt=\"\" class=\"wp-image-235767\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-A1-640x427.jpeg 640w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-A1-300x200.jpeg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-A1-768x512.jpeg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-A1-345x230.jpeg 345w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-A1.jpeg 1500w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption>Image credit: Sony<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"sony-fe-24-70mm-f-2-8-gm-ii-optical-design\">Sony FE 24-70mm f\/2.8 GM II: optical design<\/h2>\n\n<p>According to the manufacturer, this new 24-70mm is designed to keep all sorts of aberrations and distortions to a minimum. Its optical scheme includes five aspherical, two XA (Extreme Aspherical), two ED (Extra-low Dispersion), and 2 Super ED elements. Moreover, Sony\u2019s Nano AR Coating II helps reducing flares and ghosting, while a fluorine coating makes the front element water and dust repellant.<\/p>\n\n<p>The design of the aperture features 11 blades. This should result in a smooth, round bokeh across the whole zoom range. The minimum focus distance of this lens is 21cm\/30cm at 24mm\/70mm respectively.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.cined.com\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-horizontal-640x360.jpeg\" alt=\"\" class=\"wp-image-235752\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-horizontal-640x360.jpeg 640w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-horizontal-300x169.jpeg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-horizontal-340x190.jpeg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-horizontal-409x230.jpeg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-horizontal.jpeg 704w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption>Image credit: Sony<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"video-centric-features\">Video-centric features<\/h2>\n\n<p>While designing this new glass, Sony also kept the feedback of videographers and filmmakers alike into consideration. Indeed, the lens comes with a set of features that are specifically designed for video work.<\/p>\n\n<p>Besides the aforementioned manual aperture ring, this list includes support for focus breathing compensation on Sony Alpha cameras, Linear Response MF mode, as well as a zoom smoothness switch that allows users to choose between two different modes (Smooth or Tight).<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.cined.com\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-right-640x360.jpeg\" alt=\"\" class=\"wp-image-235756\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-right-640x360.jpeg 640w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-right-300x169.jpeg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-right-340x190.jpeg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-right-409x230.jpeg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-right.jpeg 704w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"size-and-weight\">Size and weight<\/h2>\n\n<p>When Sony says this lens is the lightest standard zoom in the world, they mean it. In fact, the Sony FE 24-70 f\/2.8 GM II only weighs 695g. This represents a 191g weight saving over the original 24-70mm G Master lens.<\/p>\n\n<p>But that\u2019s not it. Indeed, this second generation model is also a lot more compact. Indeed, it occupies approximately 18% less volume and is 16mm shorter than the original.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.cined.com\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-top-640x360.jpeg\" alt=\"\" class=\"wp-image-235760\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-top-640x360.jpeg 640w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-top-300x169.jpeg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-top-340x190.jpeg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-top-409x230.jpeg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-top.jpeg 704w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption>Image credit: Sony<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"lens-barrel-design\">Lens barrel design<\/h2>\n\n<p>The company also put some effort in improving usability and providing a reliable option even when shooting in inclement weather. Indeed, the lens barrel features several control buttons. These include two programmable focus hold buttons, a focus mode switch (AF\/MF), a zoom smoothness switch (Smooth\/Tight), the iris lock switch, and the iris de-click switch.<\/p>\n\n<p>Finally, rubber gaskets at each seam and a rubber ring in the lens mount area ensure the lens is dust and moisture-resistant.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"price-and-availability\">Price and availability<\/h2>\n\n<p>The new Sony FE 24-70 mm f\/2.8 GM II lens will be available for pre-order from <a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/1702384-REG\/sony_fe_24_70mm_f_2_8_gm.html\/BI\/7953\/KBID\/8488\/SID\/francesco\" target=\"_blank\" rel=\"noreferrer noopener\">B&amp;H<\/a> starting April 28th at 10 AM ET. Its official retail price is $2,299.99. For reference, the <a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/1222774-REG\/sony_sel2470gm_fe_24_70mm_f_2_8_gm.html\/BI\/7953\/KBID\/8488\/SID\/francesco\">original Sony 24-70mm G Master lens<\/a> is currently still available on B&amp;H for $1,998.<\/p>\n\n<p><strong>Have you been waiting for an upgraded version of the original Sony FE 24-70mm f\/2.8 GM lens? What do you think about the improvements? Let us know your thoughts in the comment section below.<\/strong><\/p>\n<235881-main-buylinks\/>","protected":false,"clean_render":"<p class=\"has-drop-cap\"><strong>Sony has finally introduced the second version of their standard zoom lens, the long-awaited Sony FE 24-70mm f\/2.8 GM II. According to Sony, it\u2019s the world\u2019s lightest and most compact lens in its category. This upgraded model comes with optical improvements, better AF, upgraded usability, and a few new video-centric features. The lens is priced at $2,299.99.<\/strong><\/p>\n\n<p>First introduced in 2016, the original Sony G Master standard zoom lens is now retiring in favor of the newborn (and long-awaited) FE 24-70mm f\/2.8 GM II. The company claims it\u2019s the lightest zoom lens in its class and honestly, that\u2019s not hard to believe upon reading the specs.<\/p>\n\n<p>This new model brings several optical, focusing, and handling improvements for both stills and video shooting, and it will probably end up in many filmmakers\u2019 lens kit. Let\u2019s take a closer look.<\/p>\n<!-- wp:embed\/video -->\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Introducing FE 24-70mm F2.8 GM II | Sony | Lens\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/1Viel8MAl-M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"\\u30bd\\u30cb\\u30fc\\u304cFE 24-70mm F2.8 GM II\\u3092\\u767a\\u58f2\",\"description\":\"\\u30bd\\u30cb\\u30fc\\u304cFE 24-70mm F2.8 GM II\\u3092\\u767a\\u58f2\",\"contentUrl\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=1Viel8MAl-M\",\"thumbnailUrl\":\"https:\\\/\\\/img.youtube.com\\\/vi\\\/1Viel8MAl-M\\\/mqdefault.jpg\",\"uploadDate\":\"2022-04-28T15:08:00+02:00\"}<\/script><!-- \/wp:embed\/video -->\n<h2 class=\"wp-block-heading\" id=\"sony-fe-24-70mm-f-2-8-gm-ii-overview\">Sony FE 24-70mm f\/2.8 GM II: overview<\/h2>\n\n<p>This new full-frame zoom for Sony E mount cameras (product code: SEL-2470GM2) is here to break all records. This classic, versatile lens features a constant aperture of f\/2.8 across the whole zoom range. This low value makes it a good ally for achieving shallow depth of field shots even in low light scenarios.<\/p>\n\n<p>The re-designed AF system features four XD (extreme dynamic) Linear Motors and a floating focusing mechanism that should provide faster, quieter, and more responsive autofocus performances with better tracking of subjects, both in stills and video modes. It will be a great match for shooting sharp 4K content at 120p on Alpha cameras!<\/p>\n\n<p>A newsworthy feature for filmmakers is the addition of a de-clicked aperture ring, which is accompanied by an iris lock switch. This allows users to perform smooth iris pulls, for example when the camera moves from an outdoor to an indoor environment. Moreover, the lens can accept 82mm filters via its front thread.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.cined.com\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-A1-640x427.jpeg\" alt=\"\" class=\"wp-image-235767\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-A1-640x427.jpeg 640w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-A1-300x200.jpeg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-A1-768x512.jpeg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-A1-345x230.jpeg 345w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-A1.jpeg 1500w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption>Image credit: Sony<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"sony-fe-24-70mm-f-2-8-gm-ii-optical-design\">Sony FE 24-70mm f\/2.8 GM II: optical design<\/h2>\n\n<p>According to the manufacturer, this new 24-70mm is designed to keep all sorts of aberrations and distortions to a minimum. Its optical scheme includes five aspherical, two XA (Extreme Aspherical), two ED (Extra-low Dispersion), and 2 Super ED elements. Moreover, Sony\u2019s Nano AR Coating II helps reducing flares and ghosting, while a fluorine coating makes the front element water and dust repellant.<\/p>\n\n<p>The design of the aperture features 11 blades. This should result in a smooth, round bokeh across the whole zoom range. The minimum focus distance of this lens is 21cm\/30cm at 24mm\/70mm respectively.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.cined.com\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-horizontal-640x360.jpeg\" alt=\"\" class=\"wp-image-235752\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-horizontal-640x360.jpeg 640w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-horizontal-300x169.jpeg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-horizontal-340x190.jpeg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-horizontal-409x230.jpeg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-horizontal.jpeg 704w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption>Image credit: Sony<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"video-centric-features\">Video-centric features<\/h2>\n\n<p>While designing this new glass, Sony also kept the feedback of videographers and filmmakers alike into consideration. Indeed, the lens comes with a set of features that are specifically designed for video work.<\/p>\n\n<p>Besides the aforementioned manual aperture ring, this list includes support for focus breathing compensation on Sony Alpha cameras, Linear Response MF mode, as well as a zoom smoothness switch that allows users to choose between two different modes (Smooth or Tight).<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.cined.com\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-right-640x360.jpeg\" alt=\"\" class=\"wp-image-235756\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-right-640x360.jpeg 640w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-right-300x169.jpeg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-right-340x190.jpeg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-right-409x230.jpeg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-right.jpeg 704w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"size-and-weight\">Size and weight<\/h2>\n\n<p>When Sony says this lens is the lightest standard zoom in the world, they mean it. In fact, the Sony FE 24-70 f\/2.8 GM II only weighs 695g. This represents a 191g weight saving over the original 24-70mm G Master lens.<\/p>\n\n<p>But that\u2019s not it. Indeed, this second generation model is also a lot more compact. Indeed, it occupies approximately 18% less volume and is 16mm shorter than the original.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.cined.com\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-top-640x360.jpeg\" alt=\"\" class=\"wp-image-235760\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-top-640x360.jpeg 640w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-top-300x169.jpeg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-top-340x190.jpeg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-top-409x230.jpeg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2022\/04\/Sony-24-70mm-f2.8-GM-II-top.jpeg 704w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption>Image credit: Sony<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"lens-barrel-design\">Lens barrel design<\/h2>\n\n<p>The company also put some effort in improving usability and providing a reliable option even when shooting in inclement weather. Indeed, the lens barrel features several control buttons. These include two programmable focus hold buttons, a focus mode switch (AF\/MF), a zoom smoothness switch (Smooth\/Tight), the iris lock switch, and the iris de-click switch.<\/p>\n\n<p>Finally, rubber gaskets at each seam and a rubber ring in the lens mount area ensure the lens is dust and moisture-resistant.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"price-and-availability\">Price and availability<\/h2>\n\n<p>The new Sony FE 24-70 mm f\/2.8 GM II lens will be available for pre-order from <a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/1702384-REG\/sony_fe_24_70mm_f_2_8_gm.html\/BI\/7953\/KBID\/8488\/SID\/francesco\" target=\"_blank\" rel=\"noreferrer noopener\">B&amp;H<\/a> starting April 28th at 10 AM ET. Its official retail price is $2,299.99. For reference, the <a href=\"https:\/\/www.bhphotovideo.com\/c\/product\/1222774-REG\/sony_sel2470gm_fe_24_70mm_f_2_8_gm.html\/BI\/7953\/KBID\/8488\/SID\/francesco\">original Sony 24-70mm G Master lens<\/a> is currently still available on B&amp;H for $1,998.<\/p>\n\n<p><strong>Have you been waiting for an upgraded version of the original Sony FE 24-70mm f\/2.8 GM lens? What do you think about the improvements? Let us know your thoughts in the comment section below.<\/strong><\/p>\n<235881-main-buylinks\/>"},"excerpt":{"rendered":"<p>Sony has finally introduced the second version of their standard zoom lens, the long-awaited Sony FE 24-70mm f\/2.8 GM II. According to Sony, it\u2019s the world\u2019s lightest and most compact lens in its category. This upgraded model comes with optical improvements, better AF, upgraded usability, and a few new video-centric features. The lens is priced at $2,299.99. First introduced in 2016, the original Sony G Master standard zoom lens is now retiring in favor of the newborn (and long-awaited) FE 24-70mm f\/2.8 GM II. The company claims it\u2019s the lightest zoom lens in its class and honestly, that\u2019s not hard to believe upon reading the specs. This new model brings [&hellip;]<\/p>\n","protected":false},"author":19375,"featured_media":235750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[{"id":42289,"name":"\u30cb\u30e5\u30fc\u30b9","link":"https:\/\/staging.cined.dev\/jp\/news-jp\/","slug":"news-jp"},{"id":42295,"name":"\u30ec\u30f3\u30ba","link":"https:\/\/staging.cined.dev\/jp\/news-jp\/lenses-jp\/","slug":"lenses-jp"}],"tags":[65324,65325,42547,42921,43447],"tag_label":[53905,52822],"brand":[51526],"class_list":["post-235881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-jp","category-lenses-jp","tag-sony-fe-24-70mm-f-2-8-gm-ii-jp","tag-standard-zoom-jp","tag-sony-jp","tag-zoom-lens-jp","tag-g-master-jp","tag_label-53905","tag_label-lens-news-jp","brand-sony-jp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 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