{"id":314842,"date":"2023-11-29T15:02:00","date_gmt":"2023-11-29T14:02:00","guid":{"rendered":"https:\/\/www.cined.com\/?p=314842"},"modified":"2023-12-21T12:12:25","modified_gmt":"2023-12-21T11:12:25","slug":"promoting-a-podcast-or-video-marketing-tips-to-expand-your-audience","status":"publish","type":"post","link":"https:\/\/staging.cined.dev\/jp\/promoting-a-podcast-or-video-marketing-tips-to-expand-your-audience\/","title":{"rendered":"\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3084\u30d3\u30c7\u30aa\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3 \uff0d \u8996\u8074\u8005\u3092\u62e1\u5927\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d2\u30f3\u30c8"},"content":{"rendered":"\n

In our educational pieces here, we talk a lot about how to create an engaging video, how to write a compelling script, and how to start your own channel or podcast. We dive into visual storytelling, the art of thoughtful editing, the essential elements of sound design, you name it! Mastering your creative and producing skills is important, no doubt. Yet, even the best film in the world has no meaning if nobody sees it. So, let\u2019s talk about promoting a podcast or video. What tips and tricks can bring the audience to you and your work? How can you secure good deals with brands and build a strong presence in social media? All that and much more follows below.<\/strong><\/p>\n\n

Even if you\u2019re a rookie in marketing, there are simple steps that anyone can take to grab attention and expand their audience (or find it to begin with, in case you\u2019re just starting out). Latasha James<\/a> is an entrepreneur, marketing expert, and host of \u201cThe Freelance Friday Podcast<\/a>\u201d with thousands of listeners and viewers across different platforms. In her MZed course \u201cHow to start a podcast\u201d<\/a>, she shares various professional insights that helped her build a large listener community. In this article, we’ve highlighted the most impactful and readily implementable tips. Needless to say, these tips can be transferred to any type of content that needs promoting (including videos and social media reels, for example).<\/p>\n\n

Promoting a podcast or video with captivating titles<\/strong><\/h2>\n\n

One of the most important parts of promoting a podcast or video that creators tend to forget about is a captivating title. Episode (or video blog post) titles are the first thing people will see beyond the name of your show and thumbnail or cover artwork. If it doesn\u2019t speak to them, they\u2019ll keep scrolling. As a person who always needs way too much time to name her articles, I know the struggle. Yet, we want to draw in our potential listeners or viewers, so let\u2019s learn from Latasha\u2019s example.<\/p><314842-mzed-course\/>\n\n

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Image source: Latasha James<\/figcaption><\/figure>\n\n

In the screenshot above, you see one of Latasha\u2019s podcast episodes that performed very well in terms of clicks. As she explains, this title works for two main reasons. First, instead of just calling it \u201cInterview with Morgan Overholt\u201d, Latasha drew the listener\u2019s attention with the massive amount of money that her guest earned on the platform Upwork<\/a>. Some people may not have heard of this freelance designer, but they were definitely intrigued by the \u201chow-to\u201d part of the title. Also, the keyword \u201cUpwork\u201d is something Latasha\u2019s audience finds interesting, as they often send her questions about this platform.<\/p>\n\n

Well-crafted titles help the SEO<\/h2>\n\n

The second reason why such a title showcases a good example is that it does much better when it comes to SEO (or search engine optimization). Latasha James recommends adding keywords in your title that people might actually be searching for. This way, you increase the possibility that Google will show your podcast episode or video to those who really need your content.<\/p>\n\n

At the same time, if we are talking about podcasts, Latasha says, it\u2019s important to hold back on your final title until you\u2019ve actually recorded the episode. In most cases, the best title will be the biggest talking point from your discussion. This might be something said as an inside joke, a quote from your guest, or the most exciting fact you learned during recording.<\/p>\n\n

Show notes are essential<\/strong><\/h2>\n\n

Apart from the title, every podcast episode, video, or vlog post has something like \u201cshow notes\u201d, where you can provide a brief text description. Oftentimes, it is the last chance to make an impression on a potential listener. So, if your goal is to have a better reach for your content, thought-through show notes should be on your list of priorities.<\/p>\n\n

This is what they can include, according to Latasha James:<\/p>\n\n