{"id":318317,"date":"2023-12-14T15:02:00","date_gmt":"2023-12-14T14:02:00","guid":{"rendered":"https:\/\/www.cined.com\/?p=318317"},"modified":"2023-12-21T12:15:59","modified_gmt":"2023-12-21T11:15:59","slug":"how-to-create-a-convincing-pitch-for-your-film-tips-from-the-industry-experts","status":"publish","type":"post","link":"https:\/\/staging.cined.dev\/jp\/how-to-create-a-convincing-pitch-for-your-film-tips-from-the-industry-experts\/","title":{"rendered":"\u8aac\u5f97\u529b\u306e\u3042\u308b\u30d4\u30c3\u30c1\u3092\u4f5c\u308b\u306b\u306f\uff1f\uff0d \u696d\u754c\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u304b\u3089\u306e\u30d2\u30f3\u30c8"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><strong>The end of the year is swiftly approaching, and we can\u2019t help but wonder what comes next. Some filmmakers already have big projects and productions planned. Others prepare to face a traditional winter low. Either way, quiet holidays are the perfect time to be creative and think of all those film ideas you carry around in your head. The only question is: how to bring them to life? This is where you might need a convincing pitch for your project to show around. What should it look like, which elements are crucial, and how can it be organized most compellingly? Let\u2019s gather some tips from industry experts.<\/strong><\/p>\n\n<p>A pitch is a short presentation of your project that serves to bring money and further collaborators on board. Additionally, it\u2019s a storytelling device and a possibility to present your idea in a short, creative form. Nowadays, thousands of films, series, and concepts compete for the attention of potential audiences and production studios. Those in charge just don\u2019t have time to read through every script. That\u2019s where a wisely structured, convincing pitch will come in handy. Don\u2019t think of it as an easy deal though!<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights.jpg\" alt=\"Creating a convincing pitch - why should you?\" class=\"wp-image-318066\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights.jpg 1920w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights-1536x864.jpg 1536w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Image source: MZed<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-why-pitching-is-one-of-the-most-important-skills\"><strong>Why pitching is one of the most important skills<\/strong><\/h2>\n\n<p>So, where to start? Some experts say the pitch should come before anything else. Even if you already have a vivid story in your mind, it might be a bad idea to jump straight into the script-writing process. That\u2019s why &#8211; explains seasoned independent filmmaker <a href=\"https:\/\/crimsonengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rubidium Wu<\/a> in his course, <a href=\"https:\/\/www.mzed.com\/courses\/the-indie-film-blueprint?tap_a=17272-420962&amp;tap_s=4327515-f2fdf8\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cThe Indie Film Blueprint\u201d on MZed.com<\/a>: <\/p><318317-mzed-course\/>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Once you invest the time into writing a script, you become reluctant to change it.<\/p>\n<cite>Rubidium Wu<\/cite><\/blockquote>\n\n<p>Instead, Rubidium takes his idea and pitches it to people he knows \u2013 friends and relatives. The most important thing during this process is to watch their faces. If they start to drift, look away, or interrupt your speech with an \u201cOh, it reminds me of the film I watched\u201d, then something doesn\u2019t work. Either you need to alter the story itself or work further on the pitch. Rubidium does multiple runs until someone listens to the final premise of the film and is as captivated as he was when he thought it up. <\/p>\n\n<p>Testing an idea beforehand saves you a lot of time. It\u2019s much better than spending hours (days, weeks, or even months) hidden in a writer\u2019s closet, only to find out that your script is boring. At the same time, the more you pitch your story, the better you get at telling it engagingly. You will need this important skill not only for writing but also later in the production (from convincing actors to become your stars, to distribution, to getting people to go see it once it&#8217;s at the cinema).<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>What is it about?<\/strong><\/h2>\n\n<p>Let\u2019s do a little experiment. Take any filmmaker friend (or just anyone, for that matter) and tell them that you&#8217;ve got the ultimate film concept. Without a doubt, their first question will likely be, &#8220;Alright, cool,  what is the storyline?&#8221; <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhat is it?\u201d is the name of the game. \u201cWhat is it?\u201d is the movie. A good \u201cWhat is it?\u201d is the coin of the realm.\u201d<\/p>\n<cite>Blake Snyder, a quote from his \u201cSave the Cat\u201d book<\/cite><\/blockquote>\n\n<p>In his famous book on screenwriting, seasoned author <a href=\"https:\/\/www.imdb.com\/name\/nm0811414\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blake Snyder<\/a> is convinced: when you tell other people about your project, getting them excited is your job number one. How? By formulating your story in one quick line that works as a boost to the imagination and immediately hooks one\u2019s interest. A good example would be: \u201cA businessman falls in love with a hooker he hires to be his date for the weekend.\u201d Do you recognize the film?<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-pretty_woman_film_still-900x506.jpg\" alt=\"Creating a convincing pitch - a film still from &quot;Pretty woman&quot;\" class=\"wp-image-318063\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-pretty_woman_film_still-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-pretty_woman_film_still-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-pretty_woman_film_still-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-pretty_woman_film_still-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-pretty_woman_film_still-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-pretty_woman_film_still.jpg 1099w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">A film still from &#8220;Pretty Woman&#8221; by Garry Marshall, 1990<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Elements of a strong logline for a convincing pitch<\/strong><\/h2>\n\n<p>In Hollywood, this tool is called a logline, or a one-line, which consists of one or two short sentences and takes place on the very first pages of your pitch deck.<\/p>\n\n<p>According to Blake Snyder, a great logline, like a potion, includes the following ingredients:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Irony<\/strong>. Regardless of whether you\u2019re writing a comedy or a drama.<\/li>\n\n\n\n<li><strong>A compelling mental picture<\/strong>, which lets us see the movie or its potential. A powerful logline once said or read, blossoms in your brain, offering interesting scenes and exciting visuals. Black Snyder\u2019s example here is \u201cShe\u2019s the perfect woman \u2013 until she has a drink.\u201d (A logline for \u201c<a href=\"https:\/\/www.imdb.com\/title\/tt0092666\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blind Date<\/a>\u201d). Do you see this situation in your head when you read it? I can.<\/li>\n\n\n\n<li><strong>Audience and cost<\/strong>. When your story, captured in two sentences, gives a sense of who it\u2019s for and what it\u2019s going to cost, that\u2019s a bonus. Most studio buyers want to know in advance whether you offer a simple family comedy or a fantasy drama in a world that needs to be built from scratch. That way, they can plan their budget better.<\/li>\n\n\n\n<li><strong>A killer title<\/strong>. Personally, I\u2019m not a fan of finalizing the film title beforehand. Yet, if the combination of your title and logline works as a one-two punch, then congratulations! You definitely mastered this complicated skill and can proceed to the next step.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Tips on designing a visual pitch deck<\/strong><\/h2>\n\n<p>So, we have an idea that seems to excite people and a strong logline for it. The next step is to visualize your concept and create a pitch deck that you will send to potential funders, studios, and teammates. Remember, it\u2019s the first thing that people are going to see regarding your project. So, simple text on white paper isn\u2019t the most interest-evoking solution.<\/p>\n\n<p>A cover page is equally as important as your logline. <a href=\"https:\/\/www.lesleypowers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lesley Powers<\/a> \u2013 filmmaker, designer, and author of the <a href=\"https:\/\/www.mzed.com\/courses\/building-a-pitch-deck?tap_a=17272-420962&amp;tap_s=4327515-f2fdf8\" target=\"_blank\" rel=\"noreferrer noopener\">MZed-course \u201cBuilding a Pitch Deck for Film and Television\u201d<\/a> \u2013 explains that if your readers don\u2019t make it past the first page, they won\u2019t see your project at all. As an example of a good cover, she shows one of her own examples:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page.jpg\" alt=\"Creating a convincing pitch - an example of a cover page\" class=\"wp-image-318042\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page.jpg 1920w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page-1536x864.jpg 1536w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Image source: Lesley Powers\/MZed<\/figcaption><\/figure>\n\n<p>Can you tell what this project is about by looking at it? This cover was for an unscripted dating show that followed a question of whether one could fall in love with someone in three minutes. Also, the entire action happened over a smartphone, as the dedicated illustration suggests. The creators wanted the project to be bright and colorful, so Lesley captured this spirit in the design of the whole pitch deck. According to her, the most important tip for a good cover page is to make it dynamic, and don\u2019t overcomplicate it with tons of elements.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"318051\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2.jpg\" alt=\"Creating a convincing pitch - further examples of cover pages for a pitch deck\" class=\"wp-image-318051\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2.jpg 1920w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2-1536x864.jpg 1536w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Some other examples of cover pages for a pitch. Images source: Lesley Powers\/MZed<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"318048\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1.jpg\" alt=\"Creating a convincing pitch - further examples of cover pages for a pitch deck\" class=\"wp-image-318048\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1.jpg 1920w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1-1536x864.jpg 1536w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"318054\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3.jpg\" alt=\"Creating a convincing pitch - further examples of cover pages for a pitch deck\" class=\"wp-image-318054\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3.jpg 1920w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3-1536x864.jpg 1536w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Other contents of a convincing pitch deck<\/strong><\/h2>\n\n<p>The next page of your pitch deck, after a beautiful visual cover, is where the logline comes in. Lesley Powers recommends keeping it simple and structured. Its main purpose is to hold people\u2019s interest and ease everyone into your film idea. You can include a top sheet here if you want \u2013 a list of hard facts concerning your project (the genre, how much money you need, etc.)<\/p>\n\n<p>The following pages are up to you and can be adjusted according to your taste or goal. Every pitch deck is different, but it\u2019s important to keep it concise enough. As we said earlier, your readers probably don\u2019t have much time to get a feeling for your project.<\/p>\n\n<p>Here are some examples of possible content that Lesley recommends including:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Cast\/Host. <\/strong>If you don\u2019t already have one attached to your project, the advice here is to find archetypes and pull images of a few actors who resemble them.<\/li>\n\n\n\n<li><strong>Team bios<\/strong>, in case you already have someone else on board. When you send out your pitch digitally, definitely insert the links to crew members\u2019 websites or showreels.<\/li>\n\n\n\n<li><strong>Film references<\/strong>. Give studios and funders some examples of similar films or TV shows that were successful and have a big audience. That will make their decision to prioritize your project easier.<\/li>\n\n\n\n<li><strong>Mood board<\/strong>. This one is really a must-have in every pitch deck. A mood board doesn&#8217;t only express the visuals you have in your head but also gives a sneak peek into the story. We will share some tools for its creation below.<\/li>\n\n\n\n<li><strong>Director\u2019s statement.<\/strong> Why did you decide to make this movie in the first place? What drives you?<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page.jpg\" alt=\"Creating a convincing pitch - an example of an cast page\" class=\"wp-image-318039\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page.jpg 1920w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page-1536x864.jpg 1536w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">An example of the &#8220;Cast&#8221; page in a pitch deck. Image source: Lesley Powers\/MZed<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Tools that you can use for creating a convincing pitch<\/strong><\/h2>\n\n<p>As Lesley Powers emphasizes, the design is a significant part of your pitch deck. In some cases, it\u2019s better to hire a professional to communicate your vision. However, if your budget doesn\u2019t allow it, there are some tips that can help.\u00a0<\/p>\n\n<p>Consider the genre, the cinematic atmosphere, and the emotions your narrative will evoke in the audience. Your goal is to find visual elements that can support that tone in the pitch &#8211; the color scheme, the background pictures, and even the icons. Details matter a lot!<\/p>\n\n<p>To reference other films, you can use stills from them \u2013 for example, from the extensive <a href=\"https:\/\/shotdeck.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shotdeck<\/a> library.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"610\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-shot_deck_screenshot.jpg\" alt=\"Creating a convincing pitch - taking film references from Shotdeck\" class=\"wp-image-318069\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-shot_deck_screenshot.jpg 1280w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-shot_deck_screenshot-300x143.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-shot_deck_screenshot-900x429.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-shot_deck_screenshot-768x366.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-shot_deck_screenshot-483x230.jpg 483w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">A Shotdeck screenshot<\/figcaption><\/figure>\n\n<p>Numerous modern artificial intelligence tools can help you create an artistic mood board in no time. (We create a thorough guide for using them <a href=\"https:\/\/www.cined.com\/creating-artistic-mood-boards-for-videos-using-ai-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>). The so-called image generators transform a simple text description into images in all possible styles and levels of difficulty. My favourite one hands down is <a href=\"https:\/\/www.cined.com\/midjourney-v5-is-out-now-next-steps-in-photorealistic-experience-with-ai-art\/\" target=\"_blank\" rel=\"noreferrer noopener\">Midjourney<\/a> \u2013 an independent research lab that has adeptly trained its deep-learning model to exhibit remarkable proficiency in generating both photorealistic and imaginative images. Take a look and compare the first and the latest version below, and note the incredible way their neural engine has advanced.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" data-id=\"318057\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv1.jpg\" alt=\"Creating a convincing pitch - Midjourney generates images for your mood board\" class=\"wp-image-318057\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv1.jpg 1280w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv1-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv1-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv1-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv1-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv1-409x230.jpg 409w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">An image, generated by Midjourney&#8217;s first model<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" data-id=\"318060\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv5.jpg\" alt=\"Creating a convincing pitch - Midjourney generates images for your mood board\" class=\"wp-image-318060\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv5.jpg 1280w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv5-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv5-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv5-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv5-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv5-409x230.jpg 409w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">The image to the same text prompt, but generated by the actual Midjourney version 5<\/figcaption><\/figure>\n<\/figure>\n\n<p>A good alternative to Midjourney is <a href=\"https:\/\/www.cined.com\/adobe-firefly-beta-review-pros-and-cons-of-their-new-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Firefly<\/a>. If you have a Creative Cloud subscription, you can test their image generator <a href=\"https:\/\/www.adobe.com\/products\/firefly.html\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> without additional costs. One of its powerful features \u2013 Generative Fill \u2013 can swap the background within seconds, remove distracting elements from a reference image, or conjure new characters into a photo of your desired location. You can use it online or directly in Photoshop to tweak your references and bring your visual ideas to life on paper (specifically, in your pitch deck.)<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-adobe_firefly.jpg\" alt=\"Creating a convincing pitch - Adobe Firefly\" class=\"wp-image-318036\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-adobe_firefly.jpg 1280w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-adobe_firefly-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-adobe_firefly-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-adobe_firefly-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-adobe_firefly-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-adobe_firefly-409x230.jpg 409w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">Image source: created with Adobe Firefly for CineD<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n<p>Creating a convincing pitch is not a simple task. It may take days or even longer until your idea is ripe enough and ready to show the world. Nevertheless, pitching is a significant process, and it\u2019s also a lot of fun &#8211; especially when you witness your vision taking shape. So, have fun!<\/p>\n\n<p><strong>What about you? Do you currently have any ideas in mind that beg for a convincing pitch deck? What is your approach to this process? Share your tips and insights with us in the comments below!<\/strong><\/p>\n\n<p><strong><em>Feature image source: <\/em><\/strong>Lesley Powers\/MZed.\u00a0<\/p>\n\n<p><strong>Full disclosure: <a href=\"https:\/\/www.mzed.com?tap_a=17272-420962&amp;tap_s=4327515-f2fdf8\" target=\"_blank\" rel=\"noreferrer noopener\">MZed<\/a> is\u00a0<\/strong><a href=\"https:\/\/www.cined.com\/cined-acquires-mzed\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>owned by CineD<\/strong><\/a><\/p>\n\n<p><strong>Additional source:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u201cSave the Cat\u201d by Blake Snyder, 2005.<\/li>\n<\/ul>\n<318317-main-buylinks\/>","protected":false,"clean_render":"<p class=\"has-drop-cap\"><strong>The end of the year is swiftly approaching, and we can\u2019t help but wonder what comes next. Some filmmakers already have big projects and productions planned. Others prepare to face a traditional winter low. Either way, quiet holidays are the perfect time to be creative and think of all those film ideas you carry around in your head. The only question is: how to bring them to life? This is where you might need a convincing pitch for your project to show around. What should it look like, which elements are crucial, and how can it be organized most compellingly? Let\u2019s gather some tips from industry experts.<\/strong><\/p>\n\n<p>A pitch is a short presentation of your project that serves to bring money and further collaborators on board. Additionally, it\u2019s a storytelling device and a possibility to present your idea in a short, creative form. Nowadays, thousands of films, series, and concepts compete for the attention of potential audiences and production studios. Those in charge just don\u2019t have time to read through every script. That\u2019s where a wisely structured, convincing pitch will come in handy. Don\u2019t think of it as an easy deal though!<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights.jpg\" alt=\"Creating a convincing pitch - why should you?\" class=\"wp-image-318066\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights.jpg 1920w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights-1536x864.jpg 1536w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-rubidium_wu_insights-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Image source: MZed<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-why-pitching-is-one-of-the-most-important-skills\"><strong>Why pitching is one of the most important skills<\/strong><\/h2>\n\n<p>So, where to start? Some experts say the pitch should come before anything else. Even if you already have a vivid story in your mind, it might be a bad idea to jump straight into the script-writing process. That\u2019s why &#8211; explains seasoned independent filmmaker <a href=\"https:\/\/crimsonengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rubidium Wu<\/a> in his course, <a href=\"https:\/\/www.mzed.com\/courses\/the-indie-film-blueprint?tap_a=17272-420962&amp;tap_s=4327515-f2fdf8\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cThe Indie Film Blueprint\u201d on MZed.com<\/a>: <\/p><318317-mzed-course\/>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Once you invest the time into writing a script, you become reluctant to change it.<\/p>\n<cite>Rubidium Wu<\/cite><\/blockquote>\n\n<p>Instead, Rubidium takes his idea and pitches it to people he knows \u2013 friends and relatives. The most important thing during this process is to watch their faces. If they start to drift, look away, or interrupt your speech with an \u201cOh, it reminds me of the film I watched\u201d, then something doesn\u2019t work. Either you need to alter the story itself or work further on the pitch. Rubidium does multiple runs until someone listens to the final premise of the film and is as captivated as he was when he thought it up. <\/p>\n\n<p>Testing an idea beforehand saves you a lot of time. It\u2019s much better than spending hours (days, weeks, or even months) hidden in a writer\u2019s closet, only to find out that your script is boring. At the same time, the more you pitch your story, the better you get at telling it engagingly. You will need this important skill not only for writing but also later in the production (from convincing actors to become your stars, to distribution, to getting people to go see it once it&#8217;s at the cinema).<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>What is it about?<\/strong><\/h2>\n\n<p>Let\u2019s do a little experiment. Take any filmmaker friend (or just anyone, for that matter) and tell them that you&#8217;ve got the ultimate film concept. Without a doubt, their first question will likely be, &#8220;Alright, cool,  what is the storyline?&#8221; <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhat is it?\u201d is the name of the game. \u201cWhat is it?\u201d is the movie. A good \u201cWhat is it?\u201d is the coin of the realm.\u201d<\/p>\n<cite>Blake Snyder, a quote from his \u201cSave the Cat\u201d book<\/cite><\/blockquote>\n\n<p>In his famous book on screenwriting, seasoned author <a href=\"https:\/\/www.imdb.com\/name\/nm0811414\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blake Snyder<\/a> is convinced: when you tell other people about your project, getting them excited is your job number one. How? By formulating your story in one quick line that works as a boost to the imagination and immediately hooks one\u2019s interest. A good example would be: \u201cA businessman falls in love with a hooker he hires to be his date for the weekend.\u201d Do you recognize the film?<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-pretty_woman_film_still-900x506.jpg\" alt=\"Creating a convincing pitch - a film still from &quot;Pretty woman&quot;\" class=\"wp-image-318063\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-pretty_woman_film_still-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-pretty_woman_film_still-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-pretty_woman_film_still-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-pretty_woman_film_still-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-pretty_woman_film_still-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-pretty_woman_film_still.jpg 1099w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">A film still from &#8220;Pretty Woman&#8221; by Garry Marshall, 1990<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Elements of a strong logline for a convincing pitch<\/strong><\/h2>\n\n<p>In Hollywood, this tool is called a logline, or a one-line, which consists of one or two short sentences and takes place on the very first pages of your pitch deck.<\/p>\n\n<p>According to Blake Snyder, a great logline, like a potion, includes the following ingredients:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Irony<\/strong>. Regardless of whether you\u2019re writing a comedy or a drama.<\/li>\n\n\n\n<li><strong>A compelling mental picture<\/strong>, which lets us see the movie or its potential. A powerful logline once said or read, blossoms in your brain, offering interesting scenes and exciting visuals. Black Snyder\u2019s example here is \u201cShe\u2019s the perfect woman \u2013 until she has a drink.\u201d (A logline for \u201c<a href=\"https:\/\/www.imdb.com\/title\/tt0092666\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blind Date<\/a>\u201d). Do you see this situation in your head when you read it? I can.<\/li>\n\n\n\n<li><strong>Audience and cost<\/strong>. When your story, captured in two sentences, gives a sense of who it\u2019s for and what it\u2019s going to cost, that\u2019s a bonus. Most studio buyers want to know in advance whether you offer a simple family comedy or a fantasy drama in a world that needs to be built from scratch. That way, they can plan their budget better.<\/li>\n\n\n\n<li><strong>A killer title<\/strong>. Personally, I\u2019m not a fan of finalizing the film title beforehand. Yet, if the combination of your title and logline works as a one-two punch, then congratulations! You definitely mastered this complicated skill and can proceed to the next step.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><strong>Tips on designing a visual pitch deck<\/strong><\/h2>\n\n<p>So, we have an idea that seems to excite people and a strong logline for it. The next step is to visualize your concept and create a pitch deck that you will send to potential funders, studios, and teammates. Remember, it\u2019s the first thing that people are going to see regarding your project. So, simple text on white paper isn\u2019t the most interest-evoking solution.<\/p>\n\n<p>A cover page is equally as important as your logline. <a href=\"https:\/\/www.lesleypowers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lesley Powers<\/a> \u2013 filmmaker, designer, and author of the <a href=\"https:\/\/www.mzed.com\/courses\/building-a-pitch-deck?tap_a=17272-420962&amp;tap_s=4327515-f2fdf8\" target=\"_blank\" rel=\"noreferrer noopener\">MZed-course \u201cBuilding a Pitch Deck for Film and Television\u201d<\/a> \u2013 explains that if your readers don\u2019t make it past the first page, they won\u2019t see your project at all. As an example of a good cover, she shows one of her own examples:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page.jpg\" alt=\"Creating a convincing pitch - an example of a cover page\" class=\"wp-image-318042\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page.jpg 1920w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page-1536x864.jpg 1536w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cover_page-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Image source: Lesley Powers\/MZed<\/figcaption><\/figure>\n\n<p>Can you tell what this project is about by looking at it? This cover was for an unscripted dating show that followed a question of whether one could fall in love with someone in three minutes. Also, the entire action happened over a smartphone, as the dedicated illustration suggests. The creators wanted the project to be bright and colorful, so Lesley captured this spirit in the design of the whole pitch deck. According to her, the most important tip for a good cover page is to make it dynamic, and don\u2019t overcomplicate it with tons of elements.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"318051\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2.jpg\" alt=\"Creating a convincing pitch - further examples of cover pages for a pitch deck\" class=\"wp-image-318051\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2.jpg 1920w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2-1536x864.jpg 1536w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page2-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Some other examples of cover pages for a pitch. Images source: Lesley Powers\/MZed<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"318048\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1.jpg\" alt=\"Creating a convincing pitch - further examples of cover pages for a pitch deck\" class=\"wp-image-318048\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1.jpg 1920w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1-1536x864.jpg 1536w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page1-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-id=\"318054\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3.jpg\" alt=\"Creating a convincing pitch - further examples of cover pages for a pitch deck\" class=\"wp-image-318054\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3.jpg 1920w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3-1536x864.jpg 1536w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-lesly_powers_cover_page3-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Other contents of a convincing pitch deck<\/strong><\/h2>\n\n<p>The next page of your pitch deck, after a beautiful visual cover, is where the logline comes in. Lesley Powers recommends keeping it simple and structured. Its main purpose is to hold people\u2019s interest and ease everyone into your film idea. You can include a top sheet here if you want \u2013 a list of hard facts concerning your project (the genre, how much money you need, etc.)<\/p>\n\n<p>The following pages are up to you and can be adjusted according to your taste or goal. Every pitch deck is different, but it\u2019s important to keep it concise enough. As we said earlier, your readers probably don\u2019t have much time to get a feeling for your project.<\/p>\n\n<p>Here are some examples of possible content that Lesley recommends including:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Cast\/Host. <\/strong>If you don\u2019t already have one attached to your project, the advice here is to find archetypes and pull images of a few actors who resemble them.<\/li>\n\n\n\n<li><strong>Team bios<\/strong>, in case you already have someone else on board. When you send out your pitch digitally, definitely insert the links to crew members\u2019 websites or showreels.<\/li>\n\n\n\n<li><strong>Film references<\/strong>. Give studios and funders some examples of similar films or TV shows that were successful and have a big audience. That will make their decision to prioritize your project easier.<\/li>\n\n\n\n<li><strong>Mood board<\/strong>. This one is really a must-have in every pitch deck. A mood board doesn&#8217;t only express the visuals you have in your head but also gives a sneak peek into the story. We will share some tools for its creation below.<\/li>\n\n\n\n<li><strong>Director\u2019s statement.<\/strong> Why did you decide to make this movie in the first place? What drives you?<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page.jpg\" alt=\"Creating a convincing pitch - an example of an cast page\" class=\"wp-image-318039\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page.jpg 1920w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page-1536x864.jpg 1536w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page-409x230.jpg 409w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-example_cast_page-1600x900.jpg 1600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">An example of the &#8220;Cast&#8221; page in a pitch deck. Image source: Lesley Powers\/MZed<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Tools that you can use for creating a convincing pitch<\/strong><\/h2>\n\n<p>As Lesley Powers emphasizes, the design is a significant part of your pitch deck. In some cases, it\u2019s better to hire a professional to communicate your vision. However, if your budget doesn\u2019t allow it, there are some tips that can help.\u00a0<\/p>\n\n<p>Consider the genre, the cinematic atmosphere, and the emotions your narrative will evoke in the audience. Your goal is to find visual elements that can support that tone in the pitch &#8211; the color scheme, the background pictures, and even the icons. Details matter a lot!<\/p>\n\n<p>To reference other films, you can use stills from them \u2013 for example, from the extensive <a href=\"https:\/\/shotdeck.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shotdeck<\/a> library.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"610\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-shot_deck_screenshot.jpg\" alt=\"Creating a convincing pitch - taking film references from Shotdeck\" class=\"wp-image-318069\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-shot_deck_screenshot.jpg 1280w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-shot_deck_screenshot-300x143.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-shot_deck_screenshot-900x429.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-shot_deck_screenshot-768x366.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-shot_deck_screenshot-483x230.jpg 483w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">A Shotdeck screenshot<\/figcaption><\/figure>\n\n<p>Numerous modern artificial intelligence tools can help you create an artistic mood board in no time. (We create a thorough guide for using them <a href=\"https:\/\/www.cined.com\/creating-artistic-mood-boards-for-videos-using-ai-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>). The so-called image generators transform a simple text description into images in all possible styles and levels of difficulty. My favourite one hands down is <a href=\"https:\/\/www.cined.com\/midjourney-v5-is-out-now-next-steps-in-photorealistic-experience-with-ai-art\/\" target=\"_blank\" rel=\"noreferrer noopener\">Midjourney<\/a> \u2013 an independent research lab that has adeptly trained its deep-learning model to exhibit remarkable proficiency in generating both photorealistic and imaginative images. Take a look and compare the first and the latest version below, and note the incredible way their neural engine has advanced.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" data-id=\"318057\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv1.jpg\" alt=\"Creating a convincing pitch - Midjourney generates images for your mood board\" class=\"wp-image-318057\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv1.jpg 1280w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv1-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv1-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv1-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv1-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv1-409x230.jpg 409w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">An image, generated by Midjourney&#8217;s first model<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" data-id=\"318060\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv5.jpg\" alt=\"Creating a convincing pitch - Midjourney generates images for your mood board\" class=\"wp-image-318060\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv5.jpg 1280w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv5-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv5-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv5-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv5-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-midjourneyv5-409x230.jpg 409w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">The image to the same text prompt, but generated by the actual Midjourney version 5<\/figcaption><\/figure>\n<\/figure>\n\n<p>A good alternative to Midjourney is <a href=\"https:\/\/www.cined.com\/adobe-firefly-beta-review-pros-and-cons-of-their-new-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Firefly<\/a>. If you have a Creative Cloud subscription, you can test their image generator <a href=\"https:\/\/www.adobe.com\/products\/firefly.html\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> without additional costs. One of its powerful features \u2013 Generative Fill \u2013 can swap the background within seconds, remove distracting elements from a reference image, or conjure new characters into a photo of your desired location. You can use it online or directly in Photoshop to tweak your references and bring your visual ideas to life on paper (specifically, in your pitch deck.)<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.cined.com\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-adobe_firefly.jpg\" alt=\"Creating a convincing pitch - Adobe Firefly\" class=\"wp-image-318036\" srcset=\"https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-adobe_firefly.jpg 1280w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-adobe_firefly-300x169.jpg 300w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-adobe_firefly-900x506.jpg 900w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-adobe_firefly-768x432.jpg 768w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-adobe_firefly-340x190.jpg 340w, https:\/\/staging.cined.dev\/content\/uploads\/2023\/12\/how_to_create_a_convincing_pitch-adobe_firefly-409x230.jpg 409w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-element-caption\">Image source: created with Adobe Firefly for CineD<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n<p>Creating a convincing pitch is not a simple task. It may take days or even longer until your idea is ripe enough and ready to show the world. Nevertheless, pitching is a significant process, and it\u2019s also a lot of fun &#8211; especially when you witness your vision taking shape. So, have fun!<\/p>\n\n<p><strong>What about you? Do you currently have any ideas in mind that beg for a convincing pitch deck? What is your approach to this process? Share your tips and insights with us in the comments below!<\/strong><\/p>\n\n<p><strong><em>Feature image source: <\/em><\/strong>Lesley Powers\/MZed.\u00a0<\/p>\n\n<p><strong>Full disclosure: <a href=\"https:\/\/www.mzed.com?tap_a=17272-420962&amp;tap_s=4327515-f2fdf8\" target=\"_blank\" rel=\"noreferrer noopener\">MZed<\/a> is\u00a0<\/strong><a href=\"https:\/\/www.cined.com\/cined-acquires-mzed\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>owned by CineD<\/strong><\/a><\/p>\n\n<p><strong>Additional source:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u201cSave the Cat\u201d by Blake Snyder, 2005.<\/li>\n<\/ul>\n<318317-main-buylinks\/>"},"excerpt":{"rendered":"<p>The end of the year is swiftly approaching, and we can\u2019t help but wonder what comes next. Some filmmakers already have big projects and productions planned. Others prepare to face a traditional winter low. Either way, quiet holidays are the perfect time to be creative and think of all those film ideas you carry around in your head. The only question is: how to bring them to life? This is where you might need a convincing pitch for your project to show around. What should it look like, which elements are crucial, and how can it be organized most compellingly? Let\u2019s gather some tips from industry experts. A pitch is [&hellip;]<\/p>\n","protected":false},"author":33644,"featured_media":318046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[{"id":42283,"name":"How To","link":"https:\/\/staging.cined.dev\/jp\/how-to-jp\/","slug":"how-to-jp"}],"tags":[70618,42940,70619,47809,70735,50150,76777,61801,77560,61802,68823,68825],"tag_label":[69486,65177],"brand":[61803],"class_list":["post-318317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-jp","tag-pitching-jp","tag-how-to-jp","tag-midjourney-jp","tag-mzed-jp","tag-ai-tools-jp","tag-pitch-jp","tag-artifical-intelligence-jp","tag-mzed-education-jp","tag-logline-jp","tag-mzed-pro-jp","tag-film-pitch-deck-jp","tag-pitch-deck-jp","tag_label-mzed","tag_label-mzed-education-jp","brand-mzed-jp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.10 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