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Blackmagic Design was recently forced to raise prices due to increased costs in the supply chain. Affected products include their BMPCC 6K Pro and URSA Mini Pro 12K. Let’s take a closer look.
Last year, Blackmagic Design surprised the industry with a massive 40% price drop on their flagship production camera, the URSA Mini Pro 12K. According to the company, increased efficiency in the manufacturing process was enough to justify the $4,000 price reduction (from $9,995 to just $5,995).
Apparently, it looks like external circumstances are now forcing Blackmagic Design to follow the opposite trend. Indeed, a few days ago, an official statement – signed by CEO Grant Petty – popped up on the company’s Facebook page, announcing increased prices for a vast range of their products.
According to the official statement, this hard decision was dictated by inflation affecting the supply chain of materials and electronic components in general. Price increases seem to impact all categories of products, from cameras to live production switchers, passing through DaVinci Resolve control panels and consoles. Here’s a full list of affected items, as published by the manufacturer:
Despite the challenging times, there’s also good news. In fact, Blackmagic Design managed to shelter some of their products from the price increase. Or better still, some items actually saw their price dropping. The list includes:
Finally, although this is an uncomfortable situation for both the company and its customers, the transparency with which Blackmagic Design announced its decision must be praised.
Featured image credit: photo by Sharon McCutcheon on Unsplash | Edit by CineD
What do you think of this move from Blackmagic Design? Did you manage to put your hands on any of these products before their price increased? Share your experience in their comments below!
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Francesco Andreola is a Milan-based filmmaker. He currently teaches the Video Technology class at the European Institute of Design (IED) in Milan. He works in the Camera Department as a camera operator and assistant.