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Frame.io has just announced new updates to its Camera-to-Cloud service: after two years of focusing on video workflows, frame.io is extending the service to still photography. Together with their partners FUJIFILM and Capture One, they have created a workflow for team collaboration on video, still images, and design files. Let’s check out what’s new.
If you are not familiar with frame.io or you even never heard about it, it’s been about two years since they released a Camera-to-Cloud workflow for video, film, TV, and content productions across the industry. Please check out a few of our articles about frame.io here and here, and make sure to watch an interview with Michael Cioni from frame.io here. Even the CineD crew is using frame.io for reporting news from the NAB Show 2023.
Photographers will be able to rely on a cloud-based RAW workflow with the new in-camera C2C integrations when shooting on FUJIFILM X-H2 and X-H2S cameras. Users can upload RAW, JPEG, and HEIF stills into frame.io directly while shooting.
The images are backed up in the cloud pretty much immediately and accessible through the web app, for clients or other collaborators to review. The FUJIFILM X-H2 cameras can also upload up to 8K ProRes clips to the cloud, for teams who are working with both stills and videos. Just keep in mind that this will also be an automatic backup service for everything you create!
The photography app Capture One is also integrated to further enhance your C2C workflow. Now you can share images directly between Frame.io and Capture One. That means it’s not necessary to be on-site with a photographer to evaluate what has been created. You can make comments on images and the photographer can view the shots in Frame.io, submit suggestions or make adjustments, then continue shooting.
There are also some new features that can make your print workflow more intuitive. Users will be able to upload and view RAW stills shot on FUJIFILM, Canon, Nikon, Panasonic, or Sony cameras. Thumbnails will appear in the correct native aspect ratio and Frame.io will automatically switch from sRGB to CMYK color proxies, so you can see the accurate color reproduction for work destined for print.
With every cloud service, there is always a legitimate concern about security. Therefore, Frame.io now features Watermark ID and Digital Rights Management (DRM) encryption. The new forensic watermarking adds an extra layer of security to your content. It embeds as an invisible watermark at a pixel level that can’t be obscured through screen recordings, external device recordings, or copying the video file. It also provides an asset ID code that can identify projects, teams, accounts, user location, and playback time.
If you are planning on heading to this year’s NAB Show, then you can see these new Frame.io updates in action directly at the convention center in Las Vegas. For more information and pricing, please visit Frame.io’s website here.
What do you think about Frame.io C2C workflows coming to photography? Do you think your next production can benefit from these new updates? Don’t hesitate to let us know in the comments down below!
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Jürgen Moors is a freelance filmmaker based in Vienna Austria. As a pilot he is passionate about all sorts of aerial photography, but he is also working on the ground as a production manager, producer, director, editor and camera operator. Jürgen has over 35 years of experience in several departments in the film business.