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Accessory and filter manufacturer H&Y Filter have launched a new product line via Kickstarter. The EVO-series filter systems cleverly combine thread and magnetic mounting options for each filter, providing a choice of either a fast-paced magnetic workflow or a secured thread-based workflow.
We’ve seen magnetic filters and we’ve seen threaded filters. Each method has its own strengths and weaknesses. While magnetic filter systems offer snappy filter changes, they lack the utter security of screwed-in metal filters. Another unwelcome side effect originates from the slightly longer distance between the filter and the lens. Since the magnetic adapter takes up some space, filters are further away from the front element. Wide lenses that gather light coming from extreme angles might suffer from this issue, resulting in degraded image quality, vignetting, or other optical aberrations.
The EVO-series Video Kit will include various filters like ND 3-1000+CPL, Short 4X cross, Black Mist 1/4, and white Mist 1/4. A magnetic lens adapter, lens cap, and a storage bag are also included, and during the Kickstarter campaign, H&Y will throw in an additional REVORING to easily adapt the kit to each of your lenses. Kits will come in 67mm/72mm/77mm/82mm/95mm.
The new EVO-series seems to cater to addressing a wide range of use cases. Aspiring independent filmmakers will love the price range and variety of filter options, documentary and travel filmmakers will appreciate the fast operation option without giving away the security of a threaded filter in harsh conditions, production houses will probably like the modularity, and commercial cinematographers will enjoy the creative potential of the special filters.
There is no direct alternative that combines threaded and magnetic filters like this, but there are some other filter systems across the market. One is H&Y’s own REVORING system. PolarPro also has some interesting options such as the compact Helix system or the Recon system, aiming a bit higher regarding quality and price, but it includes a compact matte box.
Prices listed below are campaign prices with future MSRP, and included gifts: EVO-series Video kit 67mm: $250 ($455 MSRP) + REVORING 46-62EVO-series Video kit 72mm: $270 ($491 MSRP) + REVORING 46-62EVO-series Video kit 77mm: $290 ($527 MSRP) + REVORING 52-77EVO-series Video kit 82mm: $310 ($564 MSRP) + REVORING 67-82EVO-series Video kit 95mm: $370 ($673 MSRP) + REVORING 82-95
Please visit the H&Y Kickstarter campaign page for more information.
At the end of every crowdfunding-related article, we remind you to please be aware of the risks when backing a project on a crowdfunding platform. Also, please read the platform’s use and remember there can be significant delays when delivering the product. Some projects don’t get delivered at all.
Guys, what do you think about these H&Y EVO-series filters? Let us know in the comment section below!
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Omri Keren Lapidot started his way long ago, hauling massive SVHS cameras as a young local news assistant. Maybe it was the weight that pushed him towards photography, we'll never know. In recent years he became a content creator, teacher, visual literacy promoter, and above all - a father of (fantastic) four girls. Based in Amsterdam.