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SIRUI just announced that on September 8th, 9:00am ET, it will release the SVT75 rapid tripod system on Indiegogo. This new “One-Step Height Adjustment Video Tripod” will be offered as a single product in two versions (LITE and PRO), or together with the company’s SVH15 video fluid head. Let’s take a closer look.
SIRUI, the Chinese company that consistently offers solid filmmaking equipment at an affordable price, is about to do it again. Recently, we reviewed their capable, budget-friendly Nightwalker Cine Lenses kit that was offered at an unbeatable price of $309 per lens. (This lens crowdfunding campaign closed with close to 1000 backers and made almost 650,000 USD).
Now, what SIRUI did with lenses, they are about to do with a midrange tripod (and tripod fluid head) – offer a good quality product at an extremely affordable price for the first 400 units. But before we look at prices, let’s see what is actually behind the offer, and why we think that this might be attractive.
As I mentioned above, the tripod legs will be available in two versions (LITE and PRO), but first, let’s see what those two models have in common:
There will be several kits to choose from:
Perk A (Limited to 400 pieces): The SVT LITE will be offered for $399 instead of $549 (Savings of $150)
Perk B: The SVT75 PRO will be offered for $519 instead of $649 (Savings of $130)
Perk C: is limited to 400 pieces and includes the SVH15 fluid video head only, and it will be priced at $499 instead of $649 (Savings of $150)
Perk D: Includes the SVT75 LITE tripod legs and SVH15 fluid video head for $879 instead of $1099 (Savings of $220)
Perk E: Includes the SVT75 PRO tripod legs and SVH15 fluid video head for $959 instead of $1199 (Savings of $240)
As you can see, next to this Rapid System Tripod, SIRUI is “pushing” their latest SVH15 fluid video head (4-15kg load capacity). You can learn more about this video head in a “hands-on video” that we took during NAB 2023
Flowtech tripod, a system that was originally introduced by Sachtler back in 2017, is attracting many other manufacturers to design similar solutions for deploying fast height adjustment. But next to that, it feels as if we are living in an age where filming equipment is getting better and cheaper by the day. The competition is extreme, especially when it comes to peripheral production equipment like lenses, lights, wireless mic solutions, tripods, sliders, and such, and I’m curious about the reactions of established brands from our companies. But this is a topic that deserves its own discussion. Back to SIRUI’s tripod system – we have a sample product in our HQ and will publish our review on September 8th. Stay tuned!
What do you think about such an aggressive pricing marketing tactic? Is it serving our community, or actually causing a “stir for nothing”? Do you have experience working with a SIRUI tripod? Please share with us your thoughts in the comment section below.
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Johnnie Behiri is a documentary cameraman/editor/producer/director. He is also a Co-Owner/CEO of CineD and MZed