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What's the camera of the future?
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Sony’s first camera release of 2018 is the new a7 III. Defined as their full frame “basic model”, this video feature rich camera, its price tag and quality performance, are a good sign of what to expect next.
Sony a7 III
The Sony a7 III was just announced, and together with fellow leading journalists we were invited to London to see the camera, get a chance to hear about it and briefly explore its capabilities. In this short article I’ll be covering the video mode functionality of the new camera only. (Please see the above video interview I’ve conducted with Yann Salomon-Legagneur from Sony for additional information)
Sony a7 III body
Sony a7 III mount
The sample video footage inserted into the above main interview was all taken handheld. As you can see, the 5-axis in body stabilisation system is working well! Also, I deliberately decided to shoot with autofocus turned on in order to see how well it is functioning. I’m happy to report back that I was pleasantly surprised by its “out of the box” usability, especially considering the fact that I did not do anything special to adjust it. Last but not least, the lowlight performance is considerably good. There is one shot of a model in the video that I took at ISO 10,000. If this is what comes out from a 24.MP sensor already, I’m curious to see the level of light sensitivity the future “S” model will have!
Full disclosure: Johnnie and other media representatives were guests at Sony Europe’ a7 III launch event in London, England. Sony paid transport for this one-day trip, but there was no other payment involved whatsoever.
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Johnnie Behiri is a documentary cameraman/editor/producer/director. He is also a Co-Owner/CEO of CineD and MZed