Poll: When RED is Nikon, What Do You Wish to See?

Poll

by Johnnie BehiriMarch 12^th, 2024

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The latest news of Nikon acquiring RED caught the attention of many – be it users, rival manufacturers, online editorial news outlets, and more. There is no doubt that this “big bang” move will continue to feed us all with upcoming information and development announcements. 

Like that move or not, from a marketing and publicity perspective it is a specular one. We hear people that never gave a damn about either of those companies suddenly having more than one opinion to share.

One thing is certain. Here at CineD, one day we would love to meet that person (or the people) who had the inspiration to turn lime into lemonade – those who knew how to turn rivals into partnerships and grow themselves beyond egos and potential bitterness to achieve something that might turn into a “win-win” situation for all.

Nikon, the company that came out first with a DSLR camera that could shoot video (the D90) failed to market itself as a pioneer in this field and continued to lag for years when it came to the implementation of video recording features in DSLR and mirrorless cameras. Then, it made a glorious comeback with the incredible and capable Z 9. This camera ticked many filmmakers’ “wish list” boxes but was a bit too big body-wise for some. Nikon’s latest offering, the Z 8, was a good move towards a more compact-sized camera body that still retains those powerful video capabilities but at the expense of having a shorter run time.

RED, on the other hand, spurred the market from day one! Their basic philosophy was to bring a capable 4K cinema camera to the market at a much more affordable price, which was the norm at the time. (Sony’s Cine Alta alternative was around $100,000 when RED ONE was introduced). We aren’t exaggerating when we say that RED was the first company to bring “cinema working tools” to the mass market, helping aspiring creative people realize their dreams by using much more affordable cameras.

Yet, many of us who had the RED ONE felt like “guinea pigs” as the product itself was “far from perfect”, but all of this is history now.

How the cultural gaps between the companies will be bridged is yet to be seen. It remains unclear which products or features from both companies will be integrated into each other. However, we want to believe that a “solid plan” is in the making, one that can bring the strengths of both to the benefit of many.

But what do YOU wish to see happening from this upcoming acquisition? What are you hoping for, or even concerned about? Please let us know, and to make it even more interesting, in this poll, we are allowing multiple votes (2 votes to be exact) so it is easier to express your wishes,

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As always, we would appreciate it if you elaborated a bit more in the comment section below.