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What's the camera of the future?
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Richard Taylor has been covering NAB for many years. He keeps a close eye on the post-production space, especially on developments in Final Cut Pro. Our colleague Reuben had the chance to connect with him and hear his thoughts on everything NAB, from Apple’s approach to AI to a quick encounter with Grant Petty, CEO of Blackmagic Design.
In the interview with Richard Taylor from NAB 2024, he pointed out that DaVinci Resolve 18 had great transcription and auto-caption features. Blackmagic Design has incorporated true text-based editing, which allows you to select text in a transcription and delete it from your timeline. Documentary editors rejoice! These kinds of AI advancements will help creatives rather than replace them.
Richard got an exclusive interview with Blackmagic Design’s CEO Grant Petty on the show floor. Watch the full interview below (Interview at 48:54).
Hedge has been making big moves in the post-production space. They are making a big effort to support teams that use Apple’s Final Cut Pro. Arctic is the new name for the app “Final Cut Pro Library Manager”. A small team developed this app to keep track of your Final Cut Pro libraries and all the associated assets. It is a unique tool but it has always had some significant shortcomings. Hedge has taken stewardship of the app and has already fixed significant bugs.
Prior to the interview, he connected with the team behind LumaFusion. They are incorporating text-based editing into their app as well. He had an opportunity to get their thoughts as to why Apple hasn’t gone there yet with Final Cut Pro. It makes sense that Apple will try to do AI features with privacy in mind, so could it be that the next-gen of AI (or machine learning) optimized chips will unlock the necessary on-device technology to make this happen?
To hear more from Richard Taylor, check out his YouTube channel RichardTaylorTV.
What trends are you noticing this year at NAB? Let us know in the comments below!
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Reuben Evans is an award-winning filmmaker based in the Pacific Northwest. His career of nearly two decades spans writing, producing, directing, shooting, and editing. Reuben is a member of the Producers Guild of America.