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The Vitec Group Becomes Videndum – Rebranding in Progress

May 24^th, 2022

The Vitec Group Becomes Videndum – Rebranding in Progress

by Olaf von VossMay 24^th, 2022

The Vitec Group is very well known among filmmakers. Over the years, many brands have been acquired by Vitec to form a vast umbrella for many highly respected brands such as Manfrotto, Wooden Camera, Teradek and SmallHD, to name just a few (see all brands here). As of May 24, 2022, the Vitec name is history, and we welcome Videndum as its direct successor.

Videndum is a Latin noun and means “that which must be seen” or “a must-see”. According to the company, this better reflects the purpose and opportunity in the multiple market segments of the exciting and growing content creation market in which they operate.

The Vitec Group becomes Videndum

Furthermore, The Vitec Group had some legal issues with the name Vitec as many other companies also use this term. From the press release:

This change of name helps to differentiate us from other companies around the world who also operated under the Vitec name, and it was also necessary to avoid financial penalties under a now-settled dispute with a third party with deemed prior rights to the Vitec name in various territories.

Also, from today, the Imaging Solutions Division changes its name to “Media Solutions”. As the Division has grown its portfolio to include audio under the JOBY, Rycote and Audix brands, the new name better represents its customer base. The other two main divisions are called Videndum Production Solutions and Videndum Creative Solutions.

Here’s Videndum CEO Stephen Bird:

More than just a name change, Videndum better reflects our purpose and opportunity, and signals a new stage in the Group’s evolution. The Company has fundamentally evolved over the last ten years and we are now a higher quality business, with more advanced technology capabilities, operating in multiple market segments at the very heart of the exciting and growing content creation market.